The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Best of Social Media
Points: 90.00
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi
Category: Integrated Campaign
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Cultural Driver
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Targeted Video / Online
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Brand Partnerships
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Social Post / Series
Points: 45.00
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi
Category: Integrated Campaign
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Direct Marketing
Points: 21.00
Sopranos
Agency: Commonwealth//McCann / Detroit + MPC / Los Angeles + Work Editorial / Los Angeles + Park Pictures / Los Angeles
Client: Chevrolet
Category: Brand Partnerships
Points: 9.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light
Category: Brand Partnerships
Points: 9.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light
Category: Social Post / Real-time Response
Points: 9.00
Hellblade 2
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Sound Design
Points: 9.00
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit
Client: Motown Museum
Category: Newspaper / Series
Points: 3.00
Sound It Out
Agency: McCann / New York
Client: Ad Council
Category: Artist / Brand Collaboration
Points: 3.00
Vagina Appreciation Day
Agency: McCann / New York
Client: Annovera
Category: Craft / Writing
Points: 3.00
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet
Category: Experiential & Installations / Brand Installations
Points: 3.00
#TrendTheSyrianWar
Agency: MRM Germany / Frankfurt
Client: Action Alliance for Disaster Relief
Category: Targeting
Points: 3.00
Fly Over Cyber Monday
Agency: MRM / Santiago + McCann / Santiago + Cinemagica / Santiago
Client: Latam Airlines
Category: Targeting
Points: 3.00
Vagina Appreciation Day
Agency: McCann / New York
Client: Annovera
Category: Public Relations
Points: 3.00
The Shocking Percentage
Agency: MRM / London + The National / Dubai
Client: The National
Category: Storytelling
Points: 3.00
Sound It Out
Agency: McCann / New York
Client: Ad Council
Category: Craft / Use of Music
Points: 3.00
Summer Stimmy
Agency: 3PM/Weber Shandwick / New York + AB InBev / Bud Light + Ghost Robot / New York
Client: AB InBev / Bud Light
Category: Craft / Writing
Points: 3.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light
Category: Brand Partnerships
Points: 3.00
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation
Category: Digital & Online / Websites & Mobile
Points: 3.00
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca
Category: Packaging / Specialty
Points: 3.00
The Heinicke Deal
Agency: 3PM/Weber Shandwick / New York + draftLine / New York + AB InBev / Bud Light
Client: AB InBev / Bud Light
Category: Current Event Response
Points: 3.00
The Sacrifice
Agency: McCann / Santiago + Acción Films / Santiago
Client: Greenpeace
Category: Events & Experiential
Points: 3.00
Walter the Cat
Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles
Client: Chevrolet
Category: Online Films & Video / Long Form - Single
Points: 3.00
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet
Category: Television & VOD / Long Form - Single
Points: 3.00
Walter in the Winter
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles
Client: Chevrolet
Category: Television & VOD / Long Form - Single
Points: 3.00
Bound By Ink
Agency: McCann / London + Blinkink / London + Craft / London
Client: Microsoft / Xbox
Category: User-Generated Content
Points: 3.00
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York
Client: Chevrolet
Category: Television & VOD / Long Form - Series
Points: 3.00
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet
Category: Full Length Video / Single or Series / Episodic
Points: 3.00
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet
Category: Out of Home / Brand Installations
Points: 3.00
Billion Dollar Collection
Agency: Prime Weber Shandwick / Stockholm + H&M Foundation
Client: H&M Foundation
Category: Digital Design
Points: 3.00
Identity for Health Network of Norway
Agency: Scandinavian Design Group / Oslo
Client: Norsk helsenett (Health Network of Norway)
Category: Branding / Identity System
Points: 3.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Pharma Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Cultural Driver
Award:
2022 Cultural Driver Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Post / Series
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Direct Marketing
Award:
2022 Health & Wellness Silver Pencil
Points:
21.00
Client:
Chevrolet
Title:
Sopranos
Category:
Brand Partnerships
Award:
2022 Film Bronze Pencil
Points:
9.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Integrated Bronze Pencil
Points:
9.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.00
Client:
Microsoft / Xbox
Title:
Hellblade 2
Category:
Sound Design
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.00
Client:
Ad Council
Title:
Sound It Out
Category:
Artist / Brand Collaboration
Award:
2022 Music & Sound Craft Merit Award
Points:
3.00
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Craft / Writing
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Merit Award
Points:
3.00
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Merit Award
Points:
3.00
Client:
Action Alliance for Disaster Relief
Title:
#TrendTheSyrianWar
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Latam Airlines
Title:
Fly Over Cyber Monday
Category:
Targeting
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Annovera
Title:
Vagina Appreciation Day
Category:
Public Relations
Award:
2022 Pharma Merit Award
Points:
3.00
Client:
The National
Title:
The Shocking Percentage
Category:
Storytelling
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Ad Council
Title:
Sound It Out
Category:
Craft / Use of Music
Award:
2022 Radio & Audio Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
Summer Stimmy
Category:
Craft / Writing
Award:
2022 Integrated Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Brand Partnerships
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital & Online / Websites & Mobile
Award:
2022 Direct Marketing Merit Award
Points:
3.00
Client:
AstraZeneca
Title:
The CO2 Inhaler
Category:
Packaging / Specialty
Award:
2022 Design Merit Award
Points:
3.00
Client:
ALDI
Title:
Holy night shift
Category:
Casting
Award:
2022 Moving Image Craft Merit Award
Points:
3.00
Client:
AB InBev / Bud Light
Title:
The Heinicke Deal
Category:
Current Event Response
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Greenpeace
Title:
The Sacrifice
Category:
Events & Experiential
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Walter the Cat
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Walter in the Winter
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.00
Client:
Microsoft / Xbox
Title:
Bound By Ink
Category:
User-Generated Content
Award:
2022 Film Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Television & VOD / Long Form - Series
Award:
2022 Film Merit Award
Points:
3.00
Client:
Ad Council
Title:
Sound It Out
Category:
Audio
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.00
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Out of Home / Brand Installations
Award:
2022 Design Merit Award
Points:
3.00
Client:
H&M Foundation
Title:
Billion Dollar Collection
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00